Notes
All web addresses were referenced and functional in May 2007.
- The source of this definition is FINE, a joint working group of leading fair trade associations: Fairtrade Labeling Organizations International (FLO), International Fair Trade Association (IFAT), Network of European World Shops (NEWS), and the European Fair Trade Association (EFTA).
- Littrell and Dickson, p. 5
- Maseland and De Vaal, p. 255. The term “fairness” is italicized for emphasis in the original text.
- Jaffee et al, pp. 171-173
- Goodman and Goodman, pp. 108-110
- Hudson and Hudson, p. 413
- Nicholls and Opal, p. 154
- Leclair, p. 954
- Renard, p. 496
- Ransom, p. 22
- Tallontire’s stages of fair trade development are presented in Tallontire (2000) pp. 167-169 and in Tallontire (2006) pp. 36-38.
- Moore, p. 76
- Barratt Brown (1993) has a chapter titled “In and Against the Market”. Raynolds (2000) also employs the phrase, p. 299.
- Fridell (2003)
- Marie-Christine Renard cited in Moore, p. 76
- Fridell (2004) p. 417
- Grimes, p. 12
- Tallontire (2006) p. 36
- MCC promotional brochure from 1995, cited in Littrell and Dickson, p. 65
- Ten Thousand Villages website, “From ‘The Needlework Lady’ to Today’s Craftswoman: A Brief History”: http://www.tenthousandvillages.com/php/about.us/history.php
- Littrell and Dickson, p. 62
- Littrell and Dickson, pp. 62-63. Ten Thousand Villages website, “From ‘The Needlework Lady’ to Today’s Craftswoman: A Brief History”: http://www.tenthousandvillages.com/php/about.us/history.php
- Littrell and Dickson, p. 63
- Contemporary SERRV mission statement cited in Littrell and Dickson, p. 94
- Littrell and Dickson, p. 90
- Littrell and Dickson, pp. 94-95. SERRV/A Greater Gift website, “Our History”: http://www.agreatergift.org/AboutUs/OurHistory.aspx
- Barratt Brown, p. 156
- Oxfam UK website, “A Short History of Oxfam: In the Beginning”: http://www.oxfam.org.uk/about_us/history/index.htm
- Nicholls and Opal, p. 20
- Kocken “Fifty Years of Fair Trade”. Mayoux and Williams “Case Study: Oxfam Fair Trade”
- Oxfam UK website, “A Short History of Oxfam: Growing and Developing”: http://www.oxfam.org.uk/about_us/history/history2.htm
- Oxfam UK website, “A Short History of Oxfam: Growing and Developing”
- Oxfam UK website, “Retail Success”: http://www.oxfam.org.uk/about_us/history/history4.htm
- Tallontire (2006) p. 36. Durwael “The Development of Fair Trade in the Netherlands”. Fair Trade Original Annual Report 2005 p. 14
- Durwael “The Development of Fair Trade in the Netherlands”
- Stefan Durwael was the General Director of Fair Trade Organisatie in 1994, when his remarks titled “The Development of Fair Trade in the Netherlands” were recorded. Fair Trade Organisatie was the then-current name of SOS Stichtung; the Dutch ATO pioneer also operated under the name SOS Wereldhandel in the 1970s and 1980s, and now calls itself Fair Trade Original (http://www.fairtrade.nl). Durwael is now the Director of IFAT.
- Fair Trade Original Annual Report 2005 p. 14
- Fair Trade Original Annual Report 2005 p. 14
- Durwael “The Development of Fair Trade in the Netherlands”. Kocken “Fifty Years of Fair Trade”
- Littrell and Dickson, p. 63
- Mayoux and Williams “Case Study: Oxfam Fair Trade”
- van Tongeren, p. 496
- van Tongeren, pp. 496-497
- Durwael “The Development of Fair Trade in the Netherlands”. van Tongeren, p. 497
- Socías Salvá and Doblas, p. 17
- van Tongeren, p. 497, Durwael “The Development of Fair Trade in the Netherlands”. Kocken “Fifty Years of Fair Trade”
- Durwael “(Short) History of Fair Trade”
- Barratt Brown, p. 156. James, p. 12
- Raynolds (2002) p. 4
- Equal Exchange website, “Our Co-op”: http://www.equalexchange.com/our-co-op
- Simpson and Rapone, p. 52. Equal Exchange website, “Our Story: A Vision of Fairness to Farmers”: http://www.equalexchange.com/story
- Simpson and Rapone, p. 52. Equal Exchange website, “Our Story: A Vision of Fairness to Farmers”
- Kocken “Fifty Years of Fair Trade”
- UCIRI website: http://www.uciri.org/espanol/espanol.htm. Simpson and Rapone, pp. 49-50
- Simpson and Rapone, p. 50
- Simpson and Rapone, p. 50
- UCIRI website, “Comercialización”: http://www.uciri.org/espanol/comercializacion.htm
- Littrell and Dickson, p. 5
- Tallontire (2000) p. 167
- Durwael “The Development of Fair Trade in the Netherlands”
- The point about agriculture and artisanal work is K. Basu’s, cited in Littrell and Dickson, p. 10.
- Sugar Cane Action information from van Tongeren, p. 497. SOS’s trading partner was the Federation of Cooperatives of Coffee of Guatemala, or FEDECOCAGUA, formed by 19 activists in 1969 with the aim of improving “the living standards of small producers through their own efforts and in a solidaristic manner.” The pioneering coffee shipment went from FEDECOCAGUA to SOS in 1973. [FEDECOCAGUA website (author’s translation): http://www.fedecocagua.org/espanol/pagina_principal_all.htm. Fair Trade Original Annual Report 2005 p. 14. Durwael “The Development of Fair Trade in the Netherlands”]
- Marjoleine Motz quotation in Simpson and Rapone, p. 48
- Tallontire (2000) p. 167
- Durwael “The Development of Fair Trade in the Netherlands”
- Littrell and Dickson, p. 17
- Fridell (2004) p. 419. Littrell and Dickson, pp. 16-17
- Tallontire (2000) p. 168
- Tallontire (2006) p. 37. Tallontire (2000) p. 168
- Durwael “The Development of Fair Trade in the Netherlands”
- Lang and Gabriel, p. 49
- Littrell and Dickson, p. 9. Ross, pp. 15-55. Waridel, p. 93
- Nicholls, p. 9
- Young, p. 4
- Humphrey Pring quoted in Tallontire (2000) p. 170
- Tiffen et al, p. 27
- Nicholls and Opal, p. 35
- Equal Exchange website, “Highlights 1986-1990”: http://www.equalexchange.com/1986. Equal Exchange website, “Highlights 1991-1995”: http://www.equalexchange.com/1991. These solidarity-oriented products included Café Nica, Samusala Tea (from Sri Lanka, in support of the Sarvodaya Shramadana development agency), Organic Peruvian coffee (the company’s first organic offering), and Café Libre (a blend of Tanzanian and Zimbabwean coffees that funneled proceeds to anti-apartheid groups).
- Equal Exchange website, “Highlights 1991-1995”
- Durwael “The Development of Fair Trade in the Netherlands”
- Lynd, pp. 70-71
- Ten Thousand Villages internal staff communiqué cited in Littrell and Dickson, p. 67
- Littrell and Dickson, p. 74
- Quotation from a letter of Ten Thousand Villages board of directors to its staff, 1996. Cited in Littrell and Dickson, p. 79
- Paul Myers quoted in Littrell and Dickson, pp. 77-78
- Nicholls and Opal, p. 36
- Milgram, pp. 123-126. CCAP’s website is http://www.ccapfairtrade.com/index.php
- Barratt Brown, p. 157
- SERRV/A Greater Gift website, “About Us”: http://www.agreatergift.org/AboutUs.aspx. Ten Thousand Villages website, “About Us”: http://www.tenthousandvillages.com/php/about.us/index.php. Traidcraft website, “What is Fair Trade”: http://www.traidcraftshop.co.uk/content/default.asp?id=6. Oxfam Australia Trading Annual Report 2002/2003. Equal Exchange website, “What is Domestic Fair Trade”: http://www.equalexchange.com/what-is-domestic-fair-trade
- Nicholls and Opal, pp. 8-9. IFAT website: http://www.ifat.org
- IFAT Annual Report 2004. About 65 percent of IFAT members are in the global South, according to the IFAT website, “What is IFAT?”: http://www.ifat.org/index.php?option=com_docman&task=doc_download&gid=512&Itemid=106
- Durwael “The Development of Fair Trade in the Netherlands”
- EFTA website, “What is…?”: http://www.european-fair-trade-association.org/Efta/Doc/What.pdf. Nicholls and Opal, p. 9
- NEWS website: http://news.conaxis.de/index.php
- Jaffee et al, p. 173. Nicholls and Opal, p. 10
- The Max Havelaar Foundation was named for a fictional Dutch colonial officer stationed in Java who stood up for the rights of local coffee farmers.
- Nicholls and Opal, p. 127
- FLO’s standards are generated in a participatory process involving stakeholders from producer groups, vending organizations, FLO member organizations, and outside bodies. [FLO website, “Standards”: http://www.fairtrade.net/standards.html]
- This summary is based on an analysis of standards documentation at the FLO website, “Standards”: http://www.fairtrade.net/standards.html
- FLO website, “By Products”: http://www.fairtrade.net/by_products.html. Interestingly, sports balls (particularly soccer balls) represent an extension of fair trade certification into a product line that historically has been characterized by maquila-type manufactory production.
- FLO website, “By Products”
- Nicholls and Opal, p. 133
- FLO website: http://www.fairtrade.net
- Nicholls and Opal, p. 130. FLO website, “Producer Support”: http://www.fairtrade.net/producer_support.html
- Nicholls and Opal, p. 24
- Nicholls and Opal, p. 24. Waridel, p. 96
- IFAT website, “Monitoring: Building Trust in Fair Trade”: http://www.ifat.org/index.php?option=com_content&task=view&id=21&Itemid=68#step2
- IFAT website, “The FTO Mark”: http://www.ifat.org/index.php?option=com_content&task=view&id=3&Itemid=16
- Nicholls and Opal, pp. 8-9
- Tallontire (2000) p. 168
- Nicholls and Opal, pp. 100, 165
- Nicholls, p. 12
- Crane (2005) p. 225
- Harrison, pp. 62-63
- Low and Davenport, p. 151
- Cafédirect website, “Our Business”: http://www.cafedirect.co.uk/our_business/. Cafédirect Annual Report & Accounts 2004/5. Cafédirect Gold Standard
- Litvinoff and Madelay, p. 161. Tiffen et al, p. 15. Divine Chocolate Company website, “The Divine Story”: http://www.divinechocolate.com/about/story.aspx. Divine Chocolate Company website, “Facts and Figures”: http://www.divinechocolate.com/about/resources/facts-figures.aspx
- Doherty and Tranchell, p. 168
- Divine Chocolate Company website, “The Divine Story”
- Divine Chocolate Company website, “Inside Divine Chocolate”: http://www.divinechocolate.com/about/inside-divine.aspx
- Nicholls and Opal, pp. 100-101
- Doherty and Tranchell, p. 172
- Day Chocolate Company Accounts, cited in Doherty and Tranchell, p. 173
- Doherty and Tranchell, p. 174. Tiffen et al, pp. 20, 31-32
- Helena Bempong quotation cited in Tiffen et al, p. 23
- Nicholls and Opal, pp. 100-101. Doherty and Tranchell, pp. 171-172
- National Public Radio (2007)
- AgroFair Annual Report 2005. Economist “Thinking Out of the Box”. AgroFair website, “How was Agrofair founded?”: http://www.agrofair.nl/pages/faq.php?page_id=229&nieuws_id=109
- AgroFair website, “History”: http://www.agrofair.nl/pages/view.php?page_id=321
- AgroFair Annual Report 2005
- AgroFair Annual Report 2005
- AgroFair CEO Jeroen Kroezen letter in AgroFair Annual Report 2005
- Young refers to Cafédirect as selling “‘commercial’ fair trade coffee.” [Young p. 6]. The Co-operative Retail Group, a British supermarket chain, views fair trade as a key component of its “responsible retailing” strategy. [Doherty and Tranchell, p. 174]
- Crane (2000)
- Berry and McEachern, pp. 69-87. Mutersbaugh, p. 29. Tallontire (2002) p. 19. Levi and Linton, p. 426. Examples of concerns that were turned into product labels include dolphin-friendly tuna, bird-friendly coffee, forest-friendly timber, sweatshop-free clothing, energy-efficient lightbulbs and appliances, organic production, fair trade, etc.
- Nicholls and Opal, pp. 173-174. Litvinoff and Madeley, pp. 219-225
- Fridell (2004) p. 424. Fairtrade Federation website, “Convert your workplace”: http://www.fairtrade.org.uk/get_involved_workplace.htm
- Nicholls and Opal, p. 159
- IFAT website, “Global Journey”: http://www.ifat.org/index.php?option=com_content&task=view&id=20&Itemid=72
- World Fair Trade Day website: http://www.wftday.org
- All the national initiatives except those of Canada, Switzerland, and the United States are now using the same FLO mark. FLO website, “The Certification Mark (CM)”: http://www.fairtrade.net/certification_mark.html
- IFOAM “Organic Agriculture and Fair Trade”. Fretel and Simoncelli-Bourque, p. 17
- Bastian (2006). Fretel and Simoncelli-Bourque, pp. 17-19. Parrish et al, pp. 182-188
- IFAT website, “More on Marks & Labels”: http://www.ifat.org/index.php?option=com_content&task=view&id=38&Itemid=71
- Nicholls and Opal, pp. 202-204. Tallontire (2002) p. 14-19
- Low end from IFAT Annual Report 2004. High end from Nicholls and Opal, p. 42
- Rice, p. 3
- Krier, p. 5
- FLO Annual Report 2005-6
- FLO Annual Report 2005-6
- FLO Annual Report 2005-6
- Fair Trade Federation 2005 Report: Fair Trade Trends in North America and the Pacific Rim
- Krier, p. 32
- Nicholls and Opal, p. 195
- FLO Annual Report 2004-5
- Murray et al, p. 7
- Parrish et al, p. 182
- Ronchi cited in Doherty and Tranchell, p. 173
- Fairtrade Bananas Impact Study
- Murray et al. Litvinoff and Madeley, pp. 38-39. Nicholls and Opal, pp. 205-215. Tiffen et al, pp. 30-32. Taylor (2002) pp. 18-21. Bacon, p. 506
- Leclair, p. 957. Lindsey, pp. 3-5. Gendron et al, p. 32. Bacon, p. 505
- Gendron et al, p. 31
- Tallontire (2002) p. 23
- Low and Davenport have argued that “there cannot be a single unitary ‘history’ of the fair trade movement and that those that have been presented most often conceive change in the movement in linear epochal terms.” [p. 144]
- Fridell (2004) p. 412
- Fridell (2004) p. 412
- Fridell (2004) pp. 412-413
- For a discussion of the International Coffee Agreement, see Dicum and Luttinger, pp. 91-92.
- Fridell (2004) pp. 415-416
- Fridell (2004) p. 412
- Fridell (2004) p. 416
- Fridell (2004) pp. 416-417
- Fridell (2004) analyzes Barratt Brown, Michael. Fair Trade: Reform and Realities in the International Trading System. London: Zed Books, 1993.
- Fridell (2004) p. 418
- Fridell (2004) pp. 420-421
- Fridell (2004) p. 426
- Fridell (2004) p. 426
- Gendron et al, p. 30
- Gendron et al, p. 30
- Carol Wills quotation in Nicholls and Opal, p. 12. Wills goes on to point out a translational difficulty with the shift to the term “fair”: “[I]n English you have ‘fair’ and ‘ethical’ and there are shades of meaning between the two but there are other languages, such as Spanish or French, where there isn’t actually a real word for ‘fair’. The meaning gets slightly blurred and you cannot translate it at all in many countries in a way that means anything.”
- Nicholls and Opal, pp. 8-9
- Gendron et al, p. 16 (footnote 12)
- Burns and Blowfield, p. 26
- Gendron et al, p. 5
- Bravo (2007)
- Low and Davenport, p. 151
- Fridell (2006) p. 7
- Fairwashing is a play on “greenwashing,” a term that emerged in the 1980s to describe corporations’ questionable claims of improvement in their commitments to environmental stewardship.
- Low and Davenport, p. 159
- Claudia Salazar-Lewis quoted in Nicholls (2002) p. 14
- Fridell (2006). Waridel, pp. 105-109
- Starbucks Company Fact Sheet February 2007
- Starbucks Company Profile February 2007
- James, pp. 13-14
- Starbucks Timeline February 2007
- Rogers (2004)
- Campher, p. 160
- Starbucks Company Profile February 2007
- Starbucks Corporate Social Responsibility Annual Report 2006. Fridell (2006) pp. 13-16
- Gallender (2002)
- Fridell (2006) pp. 10-13
- Fridell (2006) p. 10
- Rogers (2004) cites a Starbucks official who reports fair trade purchases of 1-2 percent in 2004. Starbucks Corporate Social Responsibility Annual Report 2006 reports the purchase of 294 million total pounds of coffee in FY2006, with 18 million pounds fair trade certified, or 6 percent. Thus far, this is the highest percentage of fair trade coffee Starbucks has included in its product offering.
- Young, p. 10
- Rogers (2004). Nicholls and Opal, p. 139
- Matt Earley, cofounder of Just Coffee, quotation in Rogers (2004)
- Paul Rice quotation in Rogers (2004)
- Carol Wills quotation in Nicholls and Opal, p. 246
- Bravo (2007)
- Dean’s Beans website, “Fair Trade Roadmap”: http://www.deansbeans.com/coffee/fair_trade_roadmap.html
- Part of the tension also revolves around the variant organizational structures and business ethos of fair trade organizations. As the profiles of fair trade organizations in this thesis demonstrate, there is a wide range of organizational structures in place in the fair trade movement, from religiously affiliated charities and development and advocacy groups with nonprofit status, to small businesses that include worker-owned cooperatives as well as owner-importer boutiques and world shops staffed primarily by volunteers, to producer cooperatives of several hundred or even several thousand farmer families, to for-profit companies—some of which are publicly traded—and overarching coordinator bodies and associations. There are hybrid models not analyzed at length in this work, and partnerships between differently structured organizations are also commonplace in the movement. With the example of Mexico’s Comercio Justo national labeling initiative, South-South fair trade is on the rise, and there is increasing talk of North-North linkages as well. The plethora of organizational structures and geographically dispersed stakeholders naturally results in a diverse range of views on a variety of topics pertaining to the movement’s growth and development. In this author’s view, this is entirely healthy for fair trade.
- Fridell (2004) p. 418
- Tallontire (2002) p. 22
- Gendron et al, p. 35
- Fridell (2006) pp. 4-7. Planet Bean website: http://www.planetbeancoffee.com
- See Lindsey (2004) for a critique of FLO’s minimum pricing from a neoliberal perspective.
- Adam Smith quotation cited in Holmes, p. 251
- Of interest, too, is the precedent of John Maynard Keynes, who was very much the intellectual father of the postwar fair trade movement in the sense of the term used by Fridell. While Keynes begins the following passage by describing the price-distorting powers of players very much at the opposite end of the spectrum from the primarily small producers which partake in fair trade, he nevertheless identifies the need for a clear link between producers’ sustainability and the need for stable prices for staple commodities: “These proposals, whilst seeking to avoid the violence of short-term price fluctuations, essentially depend on persuading those concerned that the long-term economic price, meaning by this the avoidance of an artificially high price by means of a producers’ monopoly and restriction of output, is the preferable and proper international policy, whatever domestic concessions by particular governments in favour of particular classes of their own producers may be desirable or inevitable. But this must not be taken to imply that basic prices should be fixed without regard to the requirements of a suitable standard of life for the majority of the producers concerned. A minority of producers with low standards of life must not be allowed to depress the international price of a commodity for all producers alike. A ‘low’ price is the ‘economic’ price in the above sense only if it reflects high efficiency, not if it merely reflects low standards. It is best defined as representing the long-period equilibrium costs of the most efficient producers on the assumption that the return to the latter is sufficient to provide them with the proper nutritional and other standards in the conditions in which they live. It is in the interest of all producers alike that the price of a commodity should not be depressed below this level, and consumers are not entitled to expect that it should.” [Keynes, p. 123]
- Nicholls and Opal, p. 41. FLO was not the first ATO to use floor prices; fairly traded coffee already had a floor price when FLO was formed. [Levi and Linton, p. 416]. FLO’s latest Product Standards and Fairtrade Minimum Prices are posted on the organization’s website at http://www.fairtrade.net/product_standards.html
- FLO website, “FAQ: Does paying farmers a fair price encourage more production and create an oversupply problem?”: http://www.fairtrade.net/faq_links.html?&no_cache=1
- Lindsey (2004)
- Hira and Ferrie, p. 114
- Taylor (2002) p. 26
- Nicholls and Opal, p. 241
- Lynd, p. 72
- Paul Myers quotation in Littrell and Dickson, p. 71
- Krier, p. 23 (footnote)
- Marlike Kocken cited in Moore, p. 78
- Lindsey, p. 2
- Beviglia Zampetti, pp. 178-179 (footnote 52)
- Becchetti and Adriani, p. 7
- Singer (2006)
- Gendron et al, p. 38
- Levi and Linton, p. 419
- Hira and Ferrie, p. 108. For the sake of comparison, witness the well-known neoliberal economist Milton Friedman on the issue of corporate social responsibility: “Few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible.” [Friedman, p. 133]
- Polanyi (1944). Rather than using the noun “construct,” Polanyi’s preferred terminology is to say that “market society” was “established”—but he makes clear that this was a human development brought about by particular policies advocated by particular people (“the trading classes”), not some “natural” evolution of society. Polanyi called this process the Great Transformation, which he argues involved the intentional abandonment of norms that had governed all societies’ economies for millennia—namely, reciprocity, redistribution, and householding (production for self-sustenance, with the possibility of personal gain from selling surpluses), with markets playing only a small role—and their replacement by societies based on a belief in the conceptual ideal of a “self-regulating market.” Polanyi argues that this transformation required the subjugation of society to the market as the economy was separated from politics and humans and nature were made subservient to the imperatives of supply and demand: “the running of society as an adjunct to the market.” [Polanyi, p. 60]. Polanyi contends that this onset of “market society” was met by a series of counteractive protective measures wrought by the working and landed classes, an effect he calls the “double movement.” There are clear parallels with the fair trade movement.
- Polanyi, pp. 74-76, 136-137
- Polanyi, pp. 71-80
- Thompson, p. 136
- Paul Myers quotation in Littrell and Dickson, p. 66
- Gendron et al, p. 17
- Gendron et al, p. 35
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- Harrison, Rob (2005) “Pressure Groups, Campaigns and Consumers” pp. 55-67 in Harrison, Rob, Terry Newholm, and Deirdre Shaw (Eds.) The Ethical Consumer. London: Sage, 2005
- Hira, Anil and Jared Ferrie (2006) “Fair Trade: Three Key Challenges for Reaching the Mainstream” Journal of Business Ethics 63, 2006, pp. 107-118
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- IFAT Annual Report 2004. Available at: http://www.ifat.org
- IFOAM (International Federation of Organic Agriculture Movements) (2000) “Organic Agriculture and Fair Trade: Two Concepts Based on the Same Holistic Principal [sic]” Bonn: IFOAM, 2000
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